Pedro Serrán Arcos
CEO Food, Gaming and Automotive Division
Pedro was born in Ceuta and has lived in Spain, Germany and the United States, speaking three languages fluently.
He studied at the University of Münster, Germany, where he was awarded a Double Degree in Business Administration - European Business Program.
As CEO of the Food, Gaming and Automotive Divisions, he has more than 20 years experience in Commercial Management, Development and Expansion of these business lines. In recent years, he has been more directly engaged in rolling out new technologies to the groups companies in the Gaming Industry, as well as in implementing and managing Sports Betting with Bwin.
At the same time, he has overseen the expansion within the food industry, with the opening of several establishments in the retail channel as well as being involved in projects for new export lines.
As for Automotive, he is the manager of a Nissan dealership.
Pedro leads teams and uses his management skills to implement commercial and expansion strategies that consolidate Grupo Peserpa year after year.